Most people have a vision, a dream, or a goal, that seems to most to be impossible. This is for those who never give up. Those who relentlessly fight to make a difference for the greater good. Our mission is simple: donate cans to the ones making an impact—because real change takes real energy.
The Story Behind Our Logo
Over the course of 350 years until bull-baiting was banned in 1835, bulldogs were bred for aggression, and an 80-pound dog could easily bring down a bull weighing close to a ton by corkscrewing it's own body around it's neck, tossing the bull over it's own center of gravity. Despite a bulldogs lacking in size, it still finds a way, portraying our brand's message and logo.
What Are We All About?
MEET OUR TEAM
We created Underdog for the ones who were overlooked, underestimated, but rise anyway.
This isn’t just an energy drink. It’s clean fuel for people chasing more—with zero sugar, no junk, and purpose in every can.
From rescuing over 1,000 animals and building one of the most followed sanctuaries in the world, Lee knows what it means to fight for those overlooked. His story is about second chances, relentless belief, and leading with purpose—making him the heartbeat of the Underdog mentality. Lee brings unmatched passion, reach, and community impact to our mission.
Joey’s the kind of guy who runs ultra marathons for fun and still gets to the gym the next day. A former college hockey player passionate about pushing physical and mental limits. Underdog started as a personal mission: create something real for athletes who care about what they put in their body.
Dylan, also a former college hockey player, has always been obsessed with what fuels performance. You’ll find him diving into new ideas, testing out the latest in supplements, and connecting with people who share that same relentless mindset. For Dylan, Underdog isn’t just a brand—it’s a lifestyle built around passion, performance, and never settling.
Cliff doesn’t just build brands—he builds belief. He’s the engine driving our mission forward—and the reason more shelves, more athletes, and more underdogs are discovering what clean performance fuel really looks like.
health-focused
Zero sugar. Naturally flavored, colored, and sweetened—without the junk.
5 performance Ingredients
Green Tea Extract and Infinergy™️ Di-Caffeine Malate deliver smooth, sustained energy. Citrulline boosts blood flow and endurance. Alpha-GPC sharpens focus and mind-muscle connection. Lion’s Mane Mushroom supports cognitive function and mental clarity—so you’re locked in, every time.
Transparent & trustworthy
Every batch of Underdog is tested for banned substances under the Informed Sport program—ensuring it’s safe, clean, and approved for athletes at every level.
